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Branding | Packaging
WAVE Summer Beer
A creative label design for summer 2022
The Process
I start by creating a mood board . Afterwards I sketch out ideas for label graphic elements and choose the best one. I make sure to focus the target audience, young adults that are looking to enjoy a hot summer at the beach.
After, I vectorize and create the layout on Illustrator. I prepare the dyeline and test the colors to make sure it all works.
I based my design on the way waves break and move against the shore and used colors that reference the warm sun.
Branding
I also designed potential merchandize and a beer case to give the branding a
well-rounded look.
Final Product
Brand Guide
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